| u5nlutlgo | Date: Sunday, 2013-12-29, 9:08 PM | Message # 1 |
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| Puma AG merges Cobra Golf and Puma Golf
Resulting from its purchasing Cobra Golf from the Acushnet Company (Titleist and FootJoy), Puma AG has built a different company called CobraPuma Golf. Puma AG says the merger leverages its footwear, apparel and accessories designs with Cobra Groups. Two of the brands will developed separately, according to Puma AG, maximizing resources and collaborating on many areas, including operations, research, design and marketing.
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CobraPuma Golf will work in Carlsbad, Calif., where Cobra Golf was based since being founded in 1973. Philion who launched Puma Golf in the year 2006 will oversee and manage every aspect of the corporation global presence, such as the expansion and involving the work. Industry veteran Brian Zender, formerly GM of Cobra Golf, will now be Senior Vice chairman and Gm of CobraPuma Golf and definitely will continue overseeing all Cobra Golf activities and stay heavily working in the sales efforts of both brands. Puma Golf will hold its apparel and footwear design team in Boston.
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